Marketing and Sales Minor

Marketing and Supply Chain Management (MSCM) Marketing Program Minors General Marketing or Marketing in Professional Sales

MTSC’s Marketing Program offers two options to acquire a Minor in Marketing (18 Credit hours).
1) General Marketing-Minor Code MKTG
2) Marketing in Professional Sales-Minor Code MKTS

Required Courses for Minors:
MKTG 230-Marketing Concepts is the required prerequisite for both minors.
The remaining courses (15 credit hours) are accomplished per the guidance below.

General Marketing (MKTG):
1. MKTG 230-Marketing Concepts is the prerequisite for all marketing courses.
2. Choose an additional 12 hours (4 courses) from the list below:

  • MKTG 332-Consumer Behavior
  • MKTG 333-Retailing
  • MKTG 334-Business-to-Business Marketing (B2B)
  • MKTG 335-Selling and Sales Management
  • MKTG 338-Integrated Marketing Communications
  • MKTG 445-Customer Relationship Marketing & Management Concepts (CRM&M)
  • MKTG 447-International Marketing
  • MKTG 444 -* Marketing Research (* Prerequisite: ECON 206-Statistics for Decision Making)

3. MKTG 489-Marketing Management as the capstone course.

Marketing in Professional Sales (MKTS):

1. Required courses 12 hours (4 courses):

  • MKTG 230 - Marketing Concepts
  • MKTG 334 - Business to Business (B2B) MKTG 335 Selling and Sales Management
  • MKTG 445 - Customer Relationship Marketing & Management Concepts (CRM&M)

2. Choose an additional 3 hours (1 course) from the list below:

  • MKTG 332-Consumer Behavior
  • MKTG 338-Integrated Marketing Communications
  • SCMG 240-Introduction to Supply Chain Management
3. MKTG 486-Sales Leadership and Ethics as the capstone course.