Marketing and Professional Sales Minors
Add a Business Advantage to Your Major
Whether your future is in technology, design, health care, entrepreneurship, the sciences, public service, or another field, the ability to understand audiences and communicate value can set you apart.
N.C. A&T offers two focused minor options: General Marketing and Marketing in Professional Sales. Both complement a wide range of majors and help you build practical skills that apply across industries.
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Choose the Minor That Fits Your Goals
General Marketing Minor
Build a broad understanding of customers, markets, brands, research, and strategy. This option is a strong fit if you want to promote ideas, products, services, organizations, or your own venture.
Useful for: entrepreneurship, communications, product development, nonprofit leadership, digital media, customer insight, and brand strategy.
Marketing in Professional Sales Minor
Strengthen your ability to discover needs, present solutions, negotiate value, and build professional relationships. This option is a strong fit if your career will involve influence, clients, partnerships, or business growth.
Useful for: sales, account management, business development, consulting, recruiting, client service, and leadership.
Skills That Strengthen Any Career
Understand Audiences
- Customer and market insight
- Buyer behavior
- Research and analysis
Communicate Value
- Professional presentations
- Persuasion and storytelling
- Digital communication
Create Opportunity
- Relationship building
- Negotiation and collaboration
- Strategic problem-solving
Compare the Two Options
General Marketing: What You Will Explore
Coursework may address marketing principles, customer behavior, market research, promotion, strategy, and related electives. Consult the official undergraduate bulletin for current requirements and approved course options.
Professional Sales: What You Will Explore
Coursework may address professional selling, customer relationships, sales strategy, negotiation, communication, and related electives. Consult the official undergraduate bulletin for current requirements and approved course options.
Which Option Should I Choose?
Choose General Marketing for broader preparation in audiences, brands, research, and strategy. Choose Professional Sales for deeper preparation in influence, client relationships, negotiation, and business development. Your academic advisor can help you evaluate how either option fits your major and degree plan.
Review the Official Requirements
Minor requirements and course availability can change. Use the current undergraduate bulletin and work with your academic advisor to confirm eligibility, prerequisites, approved courses, and how the minor fits your degree plan.
Add Marketing Power to What You Already Do
Develop the insight, communication, and relationship-building skills to make a stronger impact in any field.
