Willie A. Deese College of Business and Economics

Minor in General Marketing and Marketing in Professional Sales

Both Marketing Minor options are open to all majors. The general marketing provides students with marketing knowledge and skills useful in a corporate environment.  The professional sales minor provides students with skills useful not only in sales positions but any position where one may need to influence people.

Marketing and Supply Chain’s Marketing Program offers two options to acquire a Minor in Marketing (18 Credit hours).
1) General Marketing-Minor Code MKTG
2) Marketing in Professional Sales-Minor Code MKTS

Required Courses for Minors:
MKTG 230-Marketing Concepts is the required prerequisite for both minors.
The remaining courses (15 credit hours) are accomplished per the guidance below.

General Marketing (MKTG):
1. MKTG 230-Marketing Concepts is the prerequisite for all marketing courses.
2. Choose an additional 12 hours (4 courses) from the list below:

  • MKTG 332-Consumer Behavior
  • MKTG 333-Retailing
  • MKTG 334-Business-to-Business Marketing (B2B)
  • MKTG 335-Selling and Sales Management
  • MKTG 338-Integrated Marketing Communications
  • MKTG 445-Customer Relationship Marketing & Management Concepts (CRM&M)
  • MKTG 447-International Marketing
  • MKTG 444 -* Marketing Research (* Prerequisite: ECON 206-Statistics for Decision Making)

3. MKTG 489-Marketing Management as the capstone course

Marketing in Professional Sales (MKTS):1.

1. Required courses 12 hours (4 courses):

  • MKTG 230 - Marketing Concepts
  • MKTG 334 - Business to Business (B2B) MKTG 335 Selling and Sales Management
  • MKTG 445 - Customer Relationship Marketing & Management Concepts (CRM&M)

2. Choose an additional 3 hours (1 course) from the list below:

  • MKTG 332-Consumer Behavior
  • MKTG 338-Integrated Marketing Communications
  • SCMG 240-Introduction to Supply Chain Management

3. MKTG 486-Sales Leadership and Ethics as the capstone course.

For more information please contact:

Dr. Ahren Johnston
Interim Chairperson and Associate Professor
Department of Marketing and Supply Chain Management
Willie A. Deese College of Business and Economics
North Carolina A&T State University
1601 E. Market Street
Merrick Hall 325
Greensboro, NC 27411
Phone: 336-285-3386
Fax: 336-256-2275