College of Business and Economics

BS Marketing Sales

What is Marketing?

First, it is a degree and career field where we are placing nearly 85% of our students within 90 days of graduation. Many have multiple offers before graduation.  Average starting salary is $50,000.

Second, It the management of processes responsible for identifying, anticipating, and satisfying customer requirements profitably. It covers all the processes involved in successfully promoting and selling a product or service.

  • Marketing encompasses many activities including: Market Research, Pricing, Packaging, Advertising, Sales, Distribution, Research and Development.
  • You may work for manufacturing organizations, financial or professional services firms, charitable organizations, or public institutions.
  • Marketing is the engagement that brings a buyer and seller together to create high levels of customer satisfaction & continued engagement.