Willie A. Deese College of Business and Economics

BS - Marketing Sales

What is Marketing?

First, it is a degree and career field where we are placing nearly 85% of our students within 90 days of graduation. Many have multiple offers before graduation.  Average starting salary is $50,000.

Second, it is the management of processes responsible for identifying, anticipating, and satisfying customer requirements profitably. It covers all the processes involved in successfully promoting and selling a product or service.

  • Marketing encompasses many activities including: Market Research, Pricing, Packaging, Advertising, Sales, Distribution, Research and Development.
  • You may work for manufacturing organizations, financial or professional service firms, charitable organizations, or public institutions.
  • Marketing is the engagement that brings a buyer and seller together to create high levels of customer satisfaction and continued engagement.

For more information please contact: 

Joseph R. Huscroft, Jr., Ph.D.
Chairperson and Associate Professor
Department of Marketing and Supply Chain Management
Willie A. Deese College of Business and Economics
North Carolina A&T State University
1601 E. Market Street
Merrick Hall 325
Greensboro, NC 27411
Phone: 336-334-7656
Fax: 336-256-2275
Email: jrhuscroftjr@ncat.edu