Best Practices for University Content Authors

The website redesign project took many best practices into account on the site relaunch. To preserve the vision for mindful, accessible, consistent and easy to find content is our charge Please follow these best practices:
  • Contact information should reside on the landing page. Reduce the desire to add additional pages where unnecessary. 
  • Shorten/combine content on pages that discuss mission and vision and limit generic brochure-type copy that stand out to your end user to distinguish itself from similar programs
  • Create logical hyperlinks to departments, programs and faculty members by their names in the body of the content
  • Be mindful of the page's Call to Action. Consider calls to action (what do you want the visitor to do?) on each page: Faculty page links, email addresses or phone numbers.
  • Audit pages and remove 2019 and earlier referenced content (except for Curriculum Guides).
  • Remove individual department News and Events pages, Contact your University Relations associated writer who can help you create University News items for your category and news widgets
  • Tenure track faculty should link faculty members names to the A&T Faculty Directory page
  • Delete redundant pages, avoid creating pages and folders that add clicks and make information harder to find