Bio
Richelle DaSouza, Ph.D. is an Associate Professor in the Business Information Systems and Analytics department in the Willie A. Deese College of Business and Economics at North Carolina A&T State University. She obtained her Ph.D. from The University of North Carolina at Greensboro and B.S. and M.B.A. degrees from the University at Albany, State University of New York.
Dr. DaSouza’s research interests focus on examining the role of technology in organizational practices and the impact of emerging technologies on individual behaviors. She publishes in top ranked IS journals and conferences. From 2017-2019, Dr. DaSouza was a Co-PI and grant consultant on a team awarded $400,000 in a National Science Foundation 3-year targeted infusion project grant to develop a certificate program on Interdisciplinary Data Analytics at Savannah State University, one of her previous institutions. Recently, Dr. DaSouza was awarded the 2024-2025 Faculty Research Initiative $25,000 grant from Thurgood Marshall College Fund and Novartis US Foundation to support research that aims to identify the appropriate telehealth solution that will best fit the mental health needs of NC A&T students.
Dr. DaSouza is active with KPMG’s PhD Project and the Association for Information Systems. She serves as the Faculty Advisor for the AIS Student Chapter, the Program Coordinator for Business Analytics in her department, and the co-director of COBE's Pre-College Business Summer Camp.
Research Interests
Examining the Role of Information Systems in Organizational Practices: Micro-manufacturers, Non-profits, Healthcare
Examining the Impact of Emerging Technology on Individual Behaviors: e-Learning, Mobile devices, Social media
External URL
Recent Publications
- Pankaj Chaudhary, Richelle Dasouza (2024). (Consumer Readiness for Microtransactions in Digital Content Business Models). (3) 4, pp. 473-490. Businesses.
- E Church, Richelle DaSouza, Olajumoke Awe, (2024). Examining the Antecedents of Return Policy Leniency in eCommerce. (1) 22, pp. 19. Journal of Ecommerce in Organizations.
- Richelle Dasouza, E Church, (2024). Utilizing Social Networks to Improve Success Metrics in Social E-Commerce. (1) 11, The Journal of Southern Association for Information Systems.
- Thomas Hayes, Richelle Dasouza, (2021). Related Articles vs. Social Engagement: Examining Techniques to Mitigate Misinformation on Social Media. (4) 7, Quarterly Review of Businss Disciplines.
- Tamirat Abegaz, Cindy Smatt, Richelle Dasouza, Matt Freeman, (2019). Win or Lose: A Study on the Effects of Video Game Violence. Quarterly Review of Business Disciplines.
- E Church, Richelle (Oakley) DaSouza, (2018). Etsy and the Long-Tail: How micro-enterprises use hyper-differentiation in online handicraft marketplaces. Electronic Commerce Research.
- Richelle (Oakley) DaSouza, Raul Singh, (2016). Examining Ethical Decision-Making Behavior in e-Learning Systems. International Journal of Cyberethics in Education.
- Richelle (Oakley) DaSouza, Al Salam, (2014). Examining the Impact of Computer-Mediated Social Networks on Individual Consumerism Environmental Behaviors. Computers in Human Behavior.
- Rozan Maghrabi, Richelle (Oakley) DaSouza, Hamid Nemati, (2014). The impact of self-selected identity on productive or perverse social capital in social network sites. Computers in Human Behavior.
