Kimberly R McNeil

Research Interests

Demographic and Psychographic Influences, Marketing Communications Influences, Marketing Education, Marketing Issues in Travel, Leisure, and Services

Recent Publications

• Ronda Henderson, Kimberly Mcneil, Roland Leak (2024). (Digital Shopper Insights: Understanding Generational Perspectives on Mobile Commerce). (2) 13, Atlantic Marketing Journal.
• Kimberly Grantham, Kimberly McNeil, Gail Taylor, Roland Leak (2021). (Building Connections in Co-Production Environments). (2) 10, Atlantic Marketing Journal.
• Roland Leak, Kimberly McNeil, David Crockett, (2021). (Does History Really Matter: Investigating Historical Branded Executions’ Effects on Contemporary Consumer Attitudes). (2) 55, pp. 445-463. Journal of Consumer Affairs.
• Omar Woodham, Jacqueline Williams, Kimberly McNeil, (2016). (Toward Understanding Attribute Values at Different Price Tiers). 29, pp. 91-117. Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior .
• Roland Leak, Omar Woodham, Kimberly Mcneil (2015). (Speaking Candidly: How Managers’ Political Stances Affect Consumers’ Brand Attitudes). (5) 24, pp. 494-503. Journal of Product and Brand Management.
• Scott Neslin, Gail Ayala Taylor, Kimberly Grantham, Kimberly Mcneil (2013). (Overcoming the 'Recency Trap' in Customer Relationship Management). (3) 41, pp. 320-337. Journal of the Academy of Marketing Science.
• Jacqueline Williams, Kimberly Mcneil (2011). (A modified travel career ladder model for understanding academic travel behavior). 4, Journal of Behavioral Studies in Business.
• Patrick Rogers, Kimberly Mcneil (2009). (Student Learning Styles and Online Course Performance: An Empirical Examination of Student Success in Web-Based Management Courses.). (18) Business Education Digest.
• Lisa Snyder, Kimberly Mcneil (2008). (Enhancing students’ perceptions of collaborative projects through the use of pre-group instruction methods). 1, pp. 18. Research in Higher Education .